By Tim van der Aa
Henk van den Beuken is seasoned in the Manufacturing industry: he has held executive positions at well-known manufacturing companies, such as Thomassen Machining. Yet, he was somewhat surprised by the results TEUN achieved at RVS NON FERRO.
"Within three months, we had fifteen very serious leads, directly attributable to the deployment of industrial marketing.”
The Uden-based manufacturing company, specialized in machinery for the food processing industry, was at the time engaged in a strategic reorientation under the leadership of Van den Beuken and owner Egbèr Smits.
The company was doing excellently – no doubt about that – but the market was changing, and RVS NON FERRO wanted to anticipate that.
“The pipeline was well filled, but we wanted to start focusing more on what TEUN calls the 'ideal customer'. In other words: stay away from the grey middle and focus on a specific customer group and offering.
During the positioning process, we conducted research with TEUN, drew conclusions, and made important decisions."
Thus, the product range was more closely aligned with the ideal customer, concrete marketing & sales objectives were formulated, and activities were better coordinated.
“It was evident in everything that they thoroughly
understand the Manufacturing industry”
"All in all, it was a challenging process, but that's inherent to making choices. During that period, TEUN proved to be a worthy strategic sparring partner, with expertise and a sharp vision.
Moreover, it was evident in everything that they thoroughly understand the Manufacturing industry. The result was that we went all-in on that new focus."
"They are men of substance, certainly not smooth talkers. Because of this, you tend to underestimate them at first. But within three months, after launching the new foundation, we already had fifteen very serious leads. Remarkable, especially since they actually fit the profile of that ideal customer. We had never experienced that before."
In addition to developing the new website, Google Ads campaigns, and content marketing, they also advised on a new sales CRM.
"With that, we made significant progress in two areas: the desired focus in marketing and sales was achieved, and together we fundamentally contributed to reaching the growth objectives. TEUN has demonstrably added significant value to the company."
50 FTE
10+ MILLION IN REVENUE
40 YEARS SPECIALIZED
For over 40 years, RVS NON FERRO has specialized in the development, production, and optimization of handling systems for the food processing industry.
Together with RIJKERS and SLB Hightech, RVS NON FERRO is part of the SLB Group; three independent business units that utilize a single joint production, assembly, and installation unit.
In a market that demands ever higher standards, RVS NON FERRO is the partner that has the knowledge, the capacity, and the mentality to keep the business of its clients fully in motion.