Customer Case: Semecs

More from the market

TEUN has been working for PCB manifacturer Semecs for years, to the satisfaction of Jan-Frederik Kalee, CEO/CCO of the SERO EMS Group.

He observes that TEUN's efforts lead not only to better and more consistent marketing, but also to increasingly better results.

"We are now getting much more out of the market."

As CEO/CCO, Jan-Frederik Kalee is, among other things, responsible for the marketing of the SERO EMS Group, including for Semecs.

And according to him, that's no easy task. Of course, he knows the laws of marketing as well.

But as he puts it himself: just try projecting the well-known strategy of Apple onto a manufacturing company…

"As a PCB producer, Semecs is a manufacturing company par excellence. Let us work operationally with a client, and you will notice in everything that we understand our profession. But selling ourselves to the market, that's something completely different.

In fact, at that moment we are selling an intangible product, almost in a service-like manner. That is a quality that does not naturally exist in our organization."

Best of Both Worlds

Kalee has worked with several agencies and also considered hiring a marketer. But according to him, that's not the solution.

"Who are you looking for then? A heavy thinker or a practical doer?"

With TEUN, we have the best of both worlds, specialized in the Manufacturing industry moreover. And soon, the people from TEUN became so familiar here that they just came in through the staff entrance."

“They know exactly how to trigger
our customers and prospects”

NEW SALES OPPORTUNITIES

But does that actually yield something concrete? Because that's what it's all about, of course.

It certainly does, says the CEO/CCO.

"Previously, we mainly came into contact with prospects through our own network. Since TEUN has been working for us and we employ industrial marketing, the number of sales opportunities and our brand awareness have grown significantly.

We notice that inquiries are increasingly coming from the right market areas. With this, they ensure high-quality new business, something we never managed to achieve on our own."

PEACE OF MIND

These positive results, according to Kalee, are the result of TEUN's enormous focus, both operationally and strategically. "It's reassuring to know that TEUN is on top of it. From advice on positioning to campaigns: they miss no detail. Moreover, they are a full-fledged discussion partner in strategic matters.

They know the Manufacturing industry inside out, speak our language, and know exactly how to trigger potential customers. It's therefore not surprising that they now work for the entire SERO EMS Group."

500 FTE
70+ MILLION IN REVENUE
25+ CUSTOMERS

About Semecs

Semecs, a part of the SERO EMS Group, is fully dedicated to the assembly of PCBs on an industrial scale. Semecs' clients are manufacturing companies active in the Automotive, Medical, and Industry markets, mainly located in Europe.

With "Exceptional PCB Assembly," Semecs makes not one promise, but two. On one hand, they stand for high-quality collaboration: in quality, in production, and in delivery. On the other hand, the focus is on assembly.

The production location in Slovakia is thus fully equipped for the serial production of PCBs. With the headquarters in the Netherlands (Uden), the production location in Slovakia, and branch offices in, among others, Germany and Denmark, the company offers European coverage for its clients.